• Manchester City and OKX have announced a multi-year sleeve partnership agreement.
• The OKX brand will feature on the left sleeve of both the men’s and women’s first team playing kits, as well as the left sleeve of the first team training kits.
• The expanded deal was unveiled at an exclusive event at the Etihad Stadium featuring Ferran Soriano and Haider Rafique.
Manchester City & OKX Announce Multi-Year Sleeve Partnership
Manchester City and OKX – one of the leading crypto exchanges by trading volume and a leading Web 3.0 technology company – today announced OKX as the club’s official sleeve partner in a new multi-year agreement. As part of the expanded deal, the OKX brand will feature on the left sleeve of both the men’s and women’s first team playing kits and will retain its position on the left sleeve of the first team training kits – in addition to appearing across further digital and physical club assets.
OKX Partnership with Manchester City
OKX’s partnership with Manchester City began in March 2022, first expanding in July 2022 to become the club’s official training kit partner for the 2022/23 season. To date, this partnership has helped introduce millions of football fans around world to OKX through innovative Web 3.0 experiences like The OKX Collective , which allows fans to get up close with Manchester City players such as Jack Grealish and Alex Greenwood .
Reveal Event at Etihad Stadium
The partnership expansion was unveiled at an exclusive reveal at Etihad Stadium featuring Ferran Soriano, chief executive officer of City Football Group, and Haider Rafique, global chief marketing officer of OKX. As part of this event, a hero video featuring player avatars was used for a ‘virtual reveal’ while media Q&A session moderated by Manchester City presenter Natalie Pike took place with Rafique and Soriano discussing their vision for reaching out to ‘City’ fans around world through this partnership.
Gaël Clichy & Manchester City Legend Present
Manchester City legend Gaël Clichy was also present for media Q&A during this event where he discussed how Web 3.0 technology can be utilized for fan engagement particularly when it comes to creating engaging, immersive experiences for fans worldwide .
Ferran Soriano & Haider Rafique Statements
Ferran Soriano, chief executive officer of City Football Group said: “We are very proud to have OKX represented on our shirt sleeves; both companies share a passion for innovation.” Additionally Haider Rafique CMO from OKx confirmed that “the journey with Man city team has been incredible”.
