Collaborative Open Market to Place Objects at your Service


EVRYTHNG is a new Web of Things™ software company based in London and Zurich that makes products smart by connecting them to the Web. EVRYTHNG was started in 2011 and is backed by Skype Founder Niklas Zennström’s Atomico Ventures  and private investors.

Backed by Niklas Zennström’s Atomico Ventures and already serving global brands, EVRYTHNG’s mission is to make the Internet of Things a reality by organizing the world’s objects with an ‘Active Digital Identity’ for every thing. Think of a ‘Facebook for Things’ with apps, services and analytics powered by connected objects and their digital profiles.

EVRYTHNG ( provides a software technology and application services to manage online identities for products – called Active Digital Identities.  ADIs are smart online profiles for products and are used to power consumer applications and services augmenting physical products. For example, consumers using mobile devices can connect with products tagged with unique QR codes or NFC tags, accessing digital services.  Critically, each individual product can have its own unique identity.  The technology enables consumers to take ‘digital’ possession of a product (checking-in to it so to speak), and for personalised services to be provided around that individual product and consumer relationship.  ADIs are active identities on the Web for a product, with rich software APIs enabling structured and unstructured information from and about an individual product to be accessed and updated securely by multiple applications

United Kingdom
Partner Type: 
Industrial Partner