Collaborative Open Market to Place Objects at your Service

D7.2.1 Business modeling analysis

The document reports on the business modelling activities performed in the context of WP7 of the COMPOSE project, by providing an analysis and development of realistic business models for the COMPOSE platform provider, possible users and other stakeholders. The work focused on:

• Description of present and emerging business models using as input also the competitive and market analysis performed in WP9; • Analysis of change drivers in technology, market, business practise and user needs;

• Identification of the key building blocks of the marketplace business model (i.e. key activities, resources, system of relationships and rewards, provision and distribution channels, cost structure, revenue flow);

• Identification and estimation of the value created by COMPOSE services which are enabled by the proposed business model;

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